GameStop is one of the last bastions of brick and mortar retail hope in an increasingly digital landscape. The American retail chain operates 7,117 stores throughout the US, Canada, Australia, New Zealand, and Europe.
This strip mall staple is often the subject of internet hate because many consumers believe the publicly traded company implements unfair pricing practices. The retailer is frequently roasted with hilarious memes.
They operate a buy and trade program that allows customers to purchase games, then sell them back when they’re finished. Many customers believe the buyback prices are unfairly low and the pre-owned prices artificially high.
Recently, many gaming consumers have been outraged to learn that GameStop implements a company-wide quota policy called “The Circle of Life.” as reported by Kotaku. The goal of this corporate directive is to get people to sign up for rewards programs; sell more pre-owned games and consoles, and primarily to increase highly lucrative pre-orders.
This profit driven directive has created a perverse incentive system for GameStop employees. Each employee wants to hit their quotas, which might incentivize them to mislead customers because they can risk termination by not hitting quotas.
“I personally have witnessed similar things in the past at GameStop. When L.A. Noire got re-released with all the DLC at the end of 2011, I walked into the store and witnessed them opening copies out of the shipment box they had gotten. They did this to make sure there were would be pre-owned copies.
A month prior to that, I went to the store to buy Batman: Arkham City on release day. I hadn’t pre-ordered it and the employee had to turn a customer away because they didn’t have any copies available for people who didn’t pre-order. Luckily, I knew the employee so he was able to sell me one they had stashed away in a drawer filled with other copies (presumably weren’t pre-ordered).”
Rockaway Primetime Reporting reached out to Game Stop Corporate, they declined to comment at the moment.
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